An Introduction to Customer Relationship Management
This course provides an overview of Customer Relationship Management (CRM) as a strategic approach to building and maintaining strong customer relationships. It explores key concepts, tools, and techniques used to understand customer behavior, improve customer satisfaction, and enhance business performance. Participants will learn about CRM technologies, data analysis, customer segmentation, and strategies for effective customer engagement. The course is designed for individuals seeking foundational knowledge in CRM, helping them apply best practices to achieve customer retention and business growth.
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Video
110 hours in total
Text material
382 pages
Assessments
24 challenges
Certificates
3 Certificates
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Assignments
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Course Lessons
I'm glad I can still learn through this online platform. It offers both video and audio options. It's nice being able to see the explanation in video format.
— Laxmi
School is going well and I am learning a lot. We have regular teachers who teach us well. I like the e-learning program because there are questions and detailed explanations.
— Farhana
Without going to school, I would have no job in the future. If I didn't go to school, I'd have to work on my parents' farm. In the future, I hope to become a teacher.
— Advik
Created by
James Mason
History Teacher