CUS004 Customer Relationship Management

CUS004 Customer Relationship Management

Description:

In today's highly competitive and customer-centric marketplace, organizations must go beyond providing great products or services—they must create exceptional customer experiences. The Customer Relationship Management (CRM) course provides a deep dive into the strategies, tools, and technologies that organizations use to manage interactions with current and potential customers.

This course explores the core principles of CRM, the importance of customer data, segmentation, and lifecycle management, as well as CRM platforms like Salesforce, HubSpot, and Zoho. You'll learn how to design effective CRM strategies, use CRM software, and implement customer-centric processes that lead to improved customer satisfaction, loyalty, and business profitability.

Whether you're a sales professional, marketing specialist, business owner, or aspiring CRM manager, this course equips you with practical insights and skills needed to strengthen customer relationships and deliver measurable business outcomes.