CRM: An Introduction to Customer Relationship Management

CRM: An Introduction to Customer Relationship Management

Course Description:

CRM: An Introduction to Customer Relationship Management is a beginner-friendly course that explores the systems, strategies, and skills required to effectively manage customer interactions throughout the customer lifecycle. This course demystifies how CRM tools help businesses attract, retain, and nurture customer relationships across marketing, sales, and service functions.

From understanding CRM concepts and key features to exploring practical use cases and popular platforms like Salesforce or HubSpot, this course gives learners a clear roadmap for leveraging CRM in daily operations. You'll also learn about data-driven decision-making, customer segmentation, automation, and personalization techniques that increase satisfaction and loyalty.

Whether you’re a business owner, marketer, sales professional, or customer service rep, this course provides the foundational knowledge to help you improve customer experiences and drive better business outcomes.